Privacy Policy

Last updated: 27 October 2026
Data controller: Britania Logistic LTD (trading as SmartyMoves), Company No. 12660219, 13 Woodhouse Road, Manchester, M22 1PZ.

1. What personal data we collect

We only collect what we need to quote for and carry out a move, or to respond to an enquiry. That is:

• Contact details — your name, phone number, and email address.
• Move details — the addresses and postcodes involved, property size, move date, access information, and any special items (such as a piano) you tell us about.
• Enquiry content — anything you write in the "Additional info" field or send us by email, phone, or WhatsApp.
• Technical data — limited data from our hosting providers (see section 4). We do not run our own analytics or advertising trackers.

We do not collect payment card details on this website. Payment for a move is taken on completion, and any card or bank details are handled separately at that point.

2. Why we collect it (lawful basis)

Under the UK GDPR, we need a lawful basis for processing your data. The bases we rely on are:

• Contract — where you have asked us to quote for or carry out a move, we need your details to do that. This covers most of what we collect.
• Legitimate interests — where you have made an enquiry but not yet booked, we have a legitimate interest in responding to you and keeping a record of the enquiry. We keep this to what is necessary and do not use it for marketing.
• Legal obligation — where we are required to keep records for tax, accounting, or insurance purposes.

We do not rely on consent for the core quote and booking process, because the processing is necessary to provide the service you have asked for. If we ever wanted to use your data for something optional (such as a testimonial), we would ask for your consent separately.

3. Google Forms and quote submissions

Our quote and contact forms are built with Google Forms. When you submit a form, the information you enter is stored in Google's systems and is accessible to SmartyMoves.

Google acts as a data processor for the form responses, under the Google Workspace Data Processing Addendum. Google processes data on infrastructure primarily in the United States, and transfers rely on Standard Contractual Clauses and the UK Addendum [citation:2]. Google may also set certain cookies when a form loads (such as NID and CONSENT) and process limited technical data such as IP address [citation:2].

We use Google Forms because it is a secure, widely used tool and it keeps the data in a system we can access and delete on request. We do not use the responses for any purpose other than quoting, booking, and carrying out your move.

4. Cloudflare and Vercel (hosting)

This website is hosted on Vercel and served through Cloudflare. Both are infrastructure providers, and both process limited technical data as part of serving the site.

Cloudflare provides security and performance services. It sets cookies that are strictly necessary for the service to function, such as __cf_bm (bot management) and cf_clearance (challenge state). These are used to protect the site from malicious traffic, not to track you across other websites [citation:5]. Cloudflare may process cookie data in its US data centres, subject to its cross-border transfer terms [citation:5].

Vercel provides hosting and infrastructure. Vercel supports UK GDPR compliance, implements appropriate security measures, and relies on the EU Standard Contractual Clauses and the UK Addendum for transfers outside the EEA [citation:11]. Vercel's Web Analytics product, where used, stores anonymised data and does not use cookies [citation:6].

Neither Cloudflare nor Vercel is used by us to identify individual visitors for marketing, and we do not sell or share data with them beyond what is necessary to serve the website.

5. Who we share data with

We do not sell your personal data. We do not share it with lead-generation platforms, marketing lists, or third-party advertisers.

We share data only with:

• Google — as the provider of Google Forms, for the purpose of storing and delivering your quote/contact submission.
• Cloudflare and Vercel — as hosting and security providers, for the purpose of serving this website.
• Our own crew and, where necessary, a subcontracted specialist — for example, a piano specialist if your move requires one. We will tell you if this applies. SmartyMoves does not otherwise subcontract moves.
• Professional advisers or authorities — only where required by law, or where necessary to establish or defend a legal claim.

6. How long we keep data

We keep personal data only as long as we need it for the purpose it was collected, or as long as the law requires:

• Enquiries that do not lead to a booking — kept for up to 12 months, then deleted.
• Completed moves — move records are kept for up to 6 years, in line with accounting and insurance requirements.
• Google Form submissions — stored in Google's systems for the same periods, and deleted from Google when no longer needed.

If you ask us to delete your data and we are not required to keep it, we will do so.

7. Your rights

Under the UK GDPR, you have the right to:

• Access — ask what personal data we hold about you, and receive a copy.
• Rectification — ask us to correct inaccurate data.
• Erasure — ask us to delete your data, where we are not required to keep it.
• Restriction — ask us to limit how we use your data.
• Objection — object to processing based on legitimate interests.
• Portability — ask for your data in a structured, commonly used format, where applicable.
• Withdraw consent — where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, contact us using the details in section 9. We will respond within one month, as required by the UK GDPR.

8. How to complain

If you have concerns about how we have handled your data, please contact us first — we will try to resolve it directly.

You also have the right to complain to the Information Commissioner's Office (ICO), the UK regulator for data protection. You can do so at ico.org.uk or by calling 0303 123 1113.

9. Contact us

If you have a question about this policy, or about how your data is handled, email info@smartymoves.co.uk or call 07482 053493 and ask for Julian.

This policy was last reviewed on 27 October 2026. We will update it if our practices change, and the updated date will be shown at the top of this page.