This website uses only strictly necessary cookies. These are cookies that are essential for the site to function securely — they do not track you, they do not build a profile of you, and they are not used for analytics or advertising.
Because we only use strictly necessary cookies, we do not show a cookie consent banner. Under the Privacy and Electronic Communications Regulations (PECR), consent is not required for cookies that are strictly necessary to provide a service you have requested [citation:1][citation:2].
What's in this policy
1. What are cookies?
A cookie is a small text file that a website stores on your device (computer, phone, or tablet) when you visit. Cookies are used for many purposes: keeping you logged in, remembering your preferences, or — in the case of analytics and advertising cookies — tracking your behaviour across websites.
Cookies can be set by the website you are visiting ("first-party cookies") or by a third-party service the website uses ("third-party cookies").
2. What cookies we use
SmartyMoves uses only strictly necessary cookies. These are set by our hosting and security infrastructure, not by us directly, and they are required for the site to function safely.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
__cf_bm |
Cloudflare | Bot management — identifies and mitigates automated traffic to protect the site from malicious bots. Required for the security service to function [citation:5]. | 30 minutes |
cf_clearance |
Cloudflare | Stores challenge state after a visitor passes a security check. Required for JavaScript detections to work [citation:5]. | Session / up to 1 year (varies) |
3. What we do not use
To be clear about what is not happening on this site:
- No analytics cookies — we do not use Google Analytics, Vercel Analytics, or any other analytics tool that sets cookies.
- No advertising cookies — we do not run advertising or remarketing, and we do not set cookies for advertising networks.
- No social media pixels — we do not embed Facebook, Instagram, LinkedIn, or TikTok tracking pixels.
- No cross-site tracking — we do not track your activity on other websites.
- No profiling — we do not build a profile of your behaviour or use cookies to personalise content or ads.
Because none of these are in use, there is no non-essential cookie activity to consent to, and no cookie banner is shown.
4. Third-party services
Two third-party services are involved in serving this website. Their cookie behaviour is as follows:
Cloudflare (security and performance)
Cloudflare provides bot protection and security for the site. As described in section 2, it sets strictly necessary cookies (__cf_bm and cf_clearance) to protect the site from malicious traffic. Cloudflare classifies these cookies as strictly necessary to provide the service [citation:5].
Vercel (hosting)
Vercel hosts the site. Basic static hosting on Vercel does not set tracking cookies. If Vercel Web Analytics were enabled, it stores anonymised data and does not use cookies — but it is not enabled on this site.
Google Forms (quote and contact submissions)
When you submit a quote request or contact form, the data is sent to Google Forms. The form is submitted via a direct request from your browser to Google's servers, and the page you are on (smartymoves.co.uk) does not embed a Google iframe. This means Google does not set cookies on your device through this site.
If you visit Google's own websites directly (for example, to view the form in a new tab), Google's own cookie policy applies.
5. How to manage cookies
You can control and delete cookies through your browser settings. The exact steps vary by browser:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions → Cookies and site data
If you block all cookies, the site will still function, but Cloudflare's security protections may not work correctly and you may encounter more frequent security challenges.
For more information about cookies and how to manage them, see allaboutcookies.org.
6. Contact us
Data controller: Britania Logistic LTD (trading as SmartyMoves)
Company number: 12660219
Registered address: 13 Woodhouse Road, Manchester, M22 1PZ, UK
Email: info@smartymoves.co.uk
Phone: 07482 053493
If you have a question about this policy, email info@smartymoves.co.uk or call 07482 053493 and ask for Julian.
For more detail on how we handle personal data (not just cookies), see our Privacy Policy.
This policy was last reviewed on . If our cookie use changes, we will update this page and — if non-essential cookies are introduced — add a consent mechanism at that point.